Sales Check - Top Story
March 11, 2019
Chinelas, which sells comfy kicks from a roving shoe truck, has found a permanent home along the pedway of Block Thirty Seven 108 N. State St.
Helmed by designer Christine Picerno, the Chicago-based shoe brand specializes in slip-on styles inspired by Argentine house slippers. There are crisscross sandals, loafers, and mules, and styles come in a rich variety of fabrics and colors. You’ll spot everything from red gingham to Mediterranean blue leather and fuzzy panther print.
Picerno’s brand was inspired by her Argentinian family, and her grandmother in particular. That’s why an in-house tea shop will offer samples of what Picerno tasted in her grandma’s kitchen.
Serving yerba mate tea, empanadas, sandwiches, and cookies, the food selection will give locals a taste of Picerno’s culture. “Chicagoans know about mate, but no one is serving it authentically this way,” said Picerno, who serves hers from a gourd with a metal straw in a press release. She added: “All specialties are family recipes and homemade daily by my husband. I can’t think of a better way to acknowledge my family’s culture and all of the delicious food my grandmother used to make us.”
Lux & Concord - Women We Love: Chinelas
There are plenty of Black Friday sales coming up, but not all of them let you buy comfy fashion. At a good price. From a woman-run company. That’s based in Chicago. And has a pop-up here this weekend. What brand could possibly have all that?! That’s straight crazy! Except it’s not. Chinelas, a cozy shoe line run by Chicago designer Christine “CP” Picerno will have a limited-time POP UP at Block 37 on State Street, and will also be offering a great sale on Friday! For Black Friday, all their fuzzys will be 50% off, so you can keep your feet cozy this winter. But before you start shopping, Picerno is sharing her story, design process and ideal customer… Read the full story here >
Where Magazine Chicago - Shopping
Chinelas Shoe Truck - August 2018
Argentinean-American designer Christine Picerno is traveling Chicago this summer with her one-of-a-kind shoe truck that offers a modern take on a house shoes from around the world. Her shop, called Chinelas, is Argentinian for slipper and her designs follow suit with a comfortable slip-on alternative to sneakers. Choose from the loafer/mule style Babas or the indoor sandals known as Chanclas. Find the shoe truck at Randolph Street Market, Roosevelt Collection, Block 37 and more spots this month.
Arizona Foothills Style
Adventurous souls slip on these comfy travel slides for a flight, or hit the streets for a day of sight-seeing.
CHINELAS are inspired by house shoes from around the world and comfy enough for lounging but are fully-functional outdoor shoes—perfect for lazy peeps and adventurers alike. Best of all: they come in every color of the rainbow, with more than 50 shades to choose among. PICTURED: BABAS slides, $75 per pair. wearchinelas.com.
Chicago Sales Check - Top Story
What better time than summertime to invest it a pair of easy-to-slip-on (and slip off) shoes? For city strolls that turn into walks through Lincoln Park or North Avenue beach, check out styles from Chinelas (wearchinelas.com).
Helmed by designer Christine Picerno, the Chicago-based brand is named after the Argentinian word for slippers, and was inspired by a muse close to Picerno’s heart.
“My grandmother… tended to wear the most comfortable and readily accessible house shoes both indoors and out,” the designer said in a statement. “My family was embarrassed when she would run out of the house in her chinelas, but she protested that they were the most comfortable shoes she owned! I thought to myself–what if I created a brand that feels like a slipper, but looks like a shoe? Chinelas was born!”
Styles—all available online—include a pair of plush, pink-velvet mules ($75) and yellow crisscross sandals ($42).
Chicago Woman - Local Love
Bringing The Inside Out - July/August 2018
Destined to become the new grab-and-go slip-on, Chicago-based Chinelas is a new show line inspired by international versions of the house slipper. Argentinian-American designer Christine Picerno launched Chinelas. "My grandmother, like world grandmothers, tended to wear the most comfortable and readily accessible house shoes both indoors and out, " Picerno remembers. "My family was embarrassed when she would run out of the house in her chinelas, but she always protested that they were the most comfortable shoes she owned! I thought to myself—what if I created a brand that feels like a slipper, but looks like a shoe?" Picerno recently hit the road with a new Chinelas shoe truck so customers can see the entire collection for women, men and children.
WGN9 Chicago - Midday Fix